PROJECT: Maxie’s Derby Day
CLIENT: Maxie’s Southern Comfort
RATIONAL: Every spring, the Milwaukee-based restaurant Maxie’s hosts the city’s largest Kentucky Derby Day party, complete with a full jazz orchestra, best dressed contests, tents, astroturf, white picket fences, and even a life-sized fake horse for photo ops. All proceeds go towards the non-profit charity organization Hunger Task Force. These are my illustration and design concepts used to promote the party. I largely took inspiration from the well-dressed spectators of the event, and drew color schemes from bright and sunny spring-inspired colors.