PROJECT: Wine List Redesign

CLIENT: Story Hill BKC

RATIONAL: In 2016 I was tasked with redesigning Story Hill BKC’s (Bottle, Kitchen, Cocktail) Wine Spectator Award-winning wine list. The list consists of over 350 bottles of wine from around the globe. I first began by choosing colors and fonts – one serif and one sans serif. Next, I organized the list first by varietal, then region or country, and lastly by price in ascending order. Once finished, the wine list ended up being 14 pages in total, including a cover page and table of contents.